What is Premium Roast Coffee?

The term "premium roast coffee" refers to specialty, high-quality coffee that has been masterfully roasted to extract all of its flavor. While there are many different elements that can affect a cup of coffee's quality, roasting is perhaps the most pivotal. The flavor, aroma, and overall appeal of a coffee bean can be significantly influenced by the way it is roasted.
What exactly distinguishes a coffee as a "premium roast coffee" then? Premium coffee differs from other types of coffee in a few key ways.
First, premium roast coffee or premium coffee is produced using premium beans that are sourced from the world's best growing regions. High altitudes are typically where these beans are grown because there, a perfect environment for producing flavorful, aromatic premium coffee beans is created by a mix of cool temperatures and lots of sunlight. To ensure that only the best beans are used for premium roast coffee, the beans are then carefully chosen and sorted. In the case of specialty coffee, a subcategory of all premium coffee, the beans are sorted based on size, shape, and flaws and only 10% of all beans pass this test.

In addition to using premium beans, premium roast coffee is typically roasted to a particular degree of darkness. This is referred to as the coffee's "roast profile," and it can range from light to medium to dark. Both the temperature at which the beans are roasted and the length of time they are left in the roaster affect the roast profile. Light roast coffee typically has a mild, smooth flavor and is light in color due to the shorter roasting time and lower roasting temperature. Medium roast coffee is roasted for a little bit longer at a slightly higher temperature, giving it a darker color and stronger flavor. Dark roast coffee has the darkest color and the strongest, boldest flavor since it is roasted for the longest time at the highest temperature.

To fully realize the flavor potential of the beans, premium roast coffee is typically roasted to a medium or dark level. Some of the delicate flavors and aromas of coffee beans are not showcased when they are roasted to a lighter level as roasting accentuates delicate flavors. Similarly, when coffee beans are roasted to a darker level, their strong flavors and aromas are amplified, producing a rich, full-bodied coffee that is ideal for those who enjoy a robust, bold cup of premium coffee that is expressive of its origin.
Premium roast coffee is typically roasted in small batches over a long period of time. This makes it possible to roast the beans uniformly and consistently, guaranteeing that every cup of coffee has the same flavor and aroma. Consequently, premium roast coffee is more expensive than bulk-roasted coffees sold on grocery store shelves.
Overall, premium roast coffee, also referred to as premium coffee or occasionally specialty coffee, is a type of coffee that is produced using premium beans that have been painstakingly roasted in small batches to bring out their full flavor potential while ensuring consistency. Whether you like your coffee light, medium, or dark roasted, premium roast coffee will always deliver a satisfying cup. So, the next time you're looking for a better cup of coffee, be sure to try any of ours– your taste buds will thank you!